[Updated May 30, 2012: A video of my talk is now online for free viewing:
Balancing Creativity with Leadership: The Challenge of Social Media]
Next month in San Francisco I'm speaking at the EdSocialMedia Summit. The event is for "professionals involved in any way with social media in their organization." The focus is on schools, universities, and non-profits.
The sessions, along with great networking opportunities, take place during a single day:
Wednesday, April 4, 2012
NOTE: Alumni Futures readers earn a 20% discount on registration.
The link at the bottom of this posting takes you to the registration page.
Seven presenters (including me) will examine current trends and roles for social platforms from a pretty diverse range of perspectives.
The other speakers are:
Brian Carter (author of The Like Economy: How Businesses Make Money with Facebook)
Georgy Cohen (co-founder of Meet Content)
John Hill (higher ed evangelist at LinkedIn)
Erin Swanson (marketing programs manager at Water.org)
Ian Symmonds (president & founder of Ian Symmonds & Associates)
and
Rand Fishkin (CEO and co-founder of SEOmoz)
[Alumni Futures readers get 20% off the registration fee]
Topics
Everything from viral video to inbound marketing, from integrated social fundraising campaigns to Facebook marketing, and from brand story-telling to alumni networking online.
Great Venue
Beautiful historic Fort Mason Center overlooking the Marina and San Francisco Bay.
My Talk
I'll review some recent research in experimental psychology to show why "strong leadership" doesn't usually seem compatible with innovative efforts such as social media. And I'll suggest what decision-makers can do about it to succeed.
I hope I'll see a few Alumni Futures readers at this event next month.
Register for the EdSocialMedia Summit – April 4, 2012 – San Francisco
Note: 20% discount ($40 off the regular cost of $199) is built in to this link, but you can always click "Promotional Code" on the registration page and type in: AlumniFutures
And...EdSocialMedia will donate 25% of profits to local charitable education organizations.
See you there!
Photo: Port of San Francisco sign by Andy Shaindlin
