On 29 July I will be teaching a workshop (what CASE calls a "Master Class") in Singapore. The National University of Singapore (NUS) is hosting the event at the Shaw Foundation Alumni House (pictured here). It's a half-day overview of social media and alumni communications for colleges, universities and schools.
The full program (or programme) web site is here:
Social Media & Educational Advancement
Below is the agenda at a glance, to give you an idea of what I'll cover. This session is great for people who know that social tools are an increasingly important part of constituent relations, but who don't feel they have an adequate understanding of these fast-changing trends. Note that this is a non-technical roadmap to these trends, so you don't need computer or internet expertise to benefit.
Social Media & Educational Advancement Programme
Overview
What is social media and where did it come from? What is the meaning of "Web 2.0" and why are there so many social networking sites and tools? Our discussion will cover: the rise of social networking sites; terminology; how social media affects alumni and student behavior; and why social media is important to educational advancement.
Global Case Studies
A cross-border look at how some institutions are using the most common tools: microblogging, social networks, business networks and more. The discussion will include risks and opportunities; how these tools can promote better alumni coordination, student recruiting, and fundraising.
Putting Social Technology to Work: Interactive Exercise
In small groups, participants will quickly brainstorm and design a solution to an assigned challenge.
The Road Ahead: Trends in Online Communication
Where is the social media world going next, and can we lead, or must we follow? I'll highlight the growing importance of mobile communication and of location-based services.
We'll finish the afternoon with an open-ended Question and Answer discussion.
If you're reading Alumni Futures in Asia and can be in Singapore on 29 July, click here to register for this event.