Archived video of our April 2013 discussion, available on YouTube (direct link: http://youtu.be/MqVIV6P9ZG4)
The video embedded in this blog post is a recording of a live online discussion about measuring alumni engagement. It took place April 18, 2013, as part of Higher Ed Live, a series that explores topics across higher education.
This program included two panelists besides me, Alumni Futures advisory group members Charlie Melichar (Vanderbilt University) and Andrew Gossen (Cornell University). Using my recent blog post about The Risk in Measuring Alumni Engagement as a starting point, and guided by Ryan Catherwood of the University of Virginia, we discussed a range of topics, including using data, choosing metrics, fundraising as an alumni relations outcome, social media, and more.
[...a free, online conversation about alumni engagement, with
Andrew Gossen, Charlie Melichar, and me]
Your panelists are all on Twitter as well:
Andy Shaindlin (that's me) – Associate Vice President for Alumni Relations & Annual Giving, Carnegie Mellon University. Twitter: @alumnifutures
Andrew Gossen – Senior Director for Social Media Strategy, Alumni Affairs & Development, Cornell University. Twitter: @agossen
Charlie Melichar, APR – Associate Vice Chancellor, Communications, Vanderbilt University. Twitter: @melicharlie
Our moderator (also on Twitter) was Ryan Catherwood of the University of Virginia (@RyanCatherwood).
Note: I will also be addressing this general topic at the CASE Summit in San Francisco, July 14–16, 2013 (where Andrew Gossen is speaking, too!).