alumni futures

Alumni Futures on Break Until September

Unless something newsworthy crosses my desk, Alumni Futures will be on break until the first week of September.

Thanks for reading!

Social Bookmarking: A Tool for Alumni Relations

[Updated August 12, 2008: Added link to Kyle James's coverage of this topic

Updated August 22, 2008: Added link to Microsoft's new social bookmarking site]

We all know about online social networking by now. As the practice gains visibility by word of mouth and through the media, other online social phenomena are getting exposure as well.

You may hear people talking about their social graph.

You will hear general references to social media.

And you will increasingly see and hear about social bookmarking. The most ubiquitous tool for this practice is a site called Delicious Bookmarks (until recently it had the unwieldy name Del.icio.us.com, which probably curbed its popularity).

What does it do? Simple: it does two very useful things. Social bookmarking...

• allows you to share bookmarks with your contacts, colleagues and friends; and
• makes it easy for people to find interesting bookmarks through labels, or "tags."

When you find a web page that you want to remember, or that others might find useful or interesting, instead of just adding it to your web browser's bookmarks (which only you can see), you might choose to add it to your Delicious profile.

Then you tag it with keywords that will lead like-minded web-searchers to it without having to click through a lot of Google search results.

For example, the other day I came across an interesting article and with one click of the Delicious toolbar widget in Firefox, I added it to the list of Alumni Futures' bookmarks on Delicious.com.

If you didn't happen to see that article (and if I hadn't mentioned it here), you might never see it. Unless, that is, you subscribed to my bookmarks (or saw them in my Facebook profile, where they are published as part of the mini-feed). If you do subscribe, you'll be notified whenever I've added something I think is interesting and that relates to the scope and purpose of Alumni Futures.

Question: Is this kind of social bookmarking of use in higher ed advancement?

I think it depends on how effectively users of Delicious other social bookmarking sites tag their entries. A useful tag will tell others what general utility or relevance the site has for you.

But tagging is fraught with problems. Mashable's Chris Miller rightly points out that tags are a blessing and a curse:

Tagging is an art; a skill; and a dream. No one really gets trained in tagging and most companies never build a starter taxonomy kit properly. You end up with random misspellings, abbreviations and merged or underscored word sets everywhere.

With that in mind, Alumni Futures reader Paul O'Nolan (London, UK) recommends a standard tag for Delicious users to apply whenever a link or bookmark has value to alumni relations professionals.

The tag is, simply: alumnirelations.

Use it. I've already labeled a few of my own Delicious bookmarks with the alumnirelations tag.

And although Chris Miller overstates some of the problems with social bookmarking, he's right to admonish others to

• spell carefully,
• be consistent, and
• be thorough.

The more tags you use to label a single bookmark, the better it is for others. Using proper tags can make or break a set of shared bookmarks, and by extension, the entire practice.

In the future I'll write about using social bookmarks as a service for alumni.

Meanwhile, these links may prove useful to you :

Kyle James's excellent posting about Delicious Bookmarks from February 2008

125 Social Bookmarking Sites (and commentary on the importance of user-generated tags)

My bookmarks on Delicious.com (you can subscribe via RSS)

Good explanation of the social graph from Jeremiah Owyang's blog

MSDN: Microsoft's foray into social bookmarking — in preview/beta

Job Opening: University of Texas Medical Branch (Galveston, Texas, USA)

The University of Texas Medical Branch (Galveston, Texas, USA) is looking for a Director for Alumni and Parent Relations. UTMB consists of four schools with the School of Medicine being the state’s oldest, founded in 1891. With over $156 million in sponsored research annually UTMB ranks 37th among all medical schools in the United States.   

Executive Recruiter Sherri Osterlund reports that

the Director for Alumni and Parent Relations will be responsible for the development and management of a class reunion gift program for the School of Medicine which will be coordinated with the Homecoming activities. In addition, [the Director will] develop and manage a UTMB Parents Council that is inclusive of all four schools and will enhance the educational experiences of the students at UTMB. The Director will also provide oversight of the development of a broad fund-raising program designed to secure lead annual gifts from individuals and alumni.

Sound good? Want to work on Galveston Island (about 40 miles from Houston)? Then apply online (Job Opening # 14434) for consideration. Include a letter of interest and three professional references.

Good luck!

Link to UTMB Employment Web Site

Minary Conference on Alumni Education: October 5 to 8, 2008

It's that time again. Alumni professionals interested in alumni education should register now to attend the 2008 Minary Conference on Alumni Education.

From October 5th to 8th, educators and programmers from a wide variety of institutions will convene for the 20th consecutive year at Stanford's beautiful Sierra Camp in Northern California (close to South Lake Tahoe). This year's conference chair, Laura Gobbi of Mills College, says Minary is "the preeminent resource for alumni education professionals to exchange information and discover new ideas."

She may be selling it short.

It's really the only resource that covers on-campus education for alumni, regional faculty events, book clubs, reunion learning experiences, alumni colleges, online enrichment, travel/study and more. And it does it in a way that allows participants to become part of a close-knit community that extends beyond the physical meeting, to year-round exchanges on the Minary listserv (email discussion group).

Laura continues:

The participants at Minary come from large institutions and small ones, public and private, institutions with long-standing commitments to alumni education and those seeking to begin such programming... Some are newcomers and some veterans, and many return to Minary year after year. This year's agenda covers an assortment of programming including strategic planning, collaborating with faculty, measuring success, and managing risks in travel programs.

Registration is now (early bird deadline is August 29th). Sign up using the registration link below.

Note on pricing: the Minary Conference cost includes lodging and meals — there are no additional hotel charges or meal costs during the conference.

Minary Facebook group. Join, post, and discuss.   

Minary-L listserv connects you via email with alumni education pros.

Register for Minary 2008

And in case you're wondering, it's pronounced: min-AIR-y.

Photo of Fallen Leaf Lake: tpierce on Flickr via Creative Commons license